QuestMobile 2025全域AI应用市场报告：三类应用“四个亿级赛道”，小艺、小布助手月活仅次于DeepSeek

Core Insights - The article discusses the projected growth and segmentation of the AI application market in China by 2025, highlighting the dominance of mobile applications and the competitive landscape among various players in the industry [2][4][14]. Group 1: Market Overview - By March 2025, the AI application market will be divided into three main categories: native mobile apps, in-app AI plugins, and PC web applications, with monthly active users (MAU) reaching 591 million, 584 million, and 209 million respectively [2][14]. - The leading segments in terms of user engagement are AI comprehensive assistants (24.1%), AI search engines (24.0%), and AI creative design (14.1%) [4][14]. Group 2: Competitive Landscape - Native apps show the highest user stickiness but face intense competition, particularly from mobile manufacturers, which have achieved significant user bases [3][4]. - The top 15 native apps include major players from both internet/AI tech companies and mobile manufacturers, indicating a mature competitive environment [3][4]. Group 3: Application Segmentation - The distribution of application types shows that AI comprehensive assistants, AI social interaction, and AI copywriting are the top three categories in native apps, while in-app AI plugins are dominated by AI search engines and professional advisors [4][12]. - Four major AI application segments have emerged with over 100 million users each: AI search engines, AI comprehensive assistants, AI social interaction, and AI professional advisors [4][12]. Group 4: User Behavior and Trends - User habits are rapidly evolving, particularly in the AI search engine segment, which is expected to see intensified competition as user preferences shift [4][12]. - The article notes that traditional apps have been validated as quicker to achieve widespread AI integration, suggesting a potential for significant growth in user engagement [4][39]. Group 5: Future Outlook - The AI comprehensive assistant segment is anticipated to continue evolving, with mobile manufacturers and internet giants vying for dominance [5][64]. - The article emphasizes the importance of user behavior and commercial value in determining future opportunities within the AI application landscape [37][39].