“重新竞聘上岗”！荣耀，大消息

Core Viewpoint - Honor is undergoing significant organizational restructuring and strategic adjustments following the appointment of a new CEO, Li Jian, with a focus on enhancing competitiveness in the Chinese market and expanding into AI technology [1][3]. Group 1: Organizational Changes - Honor has completed a personnel restructuring in key positions within China, involving 38 key role supervisors, with 45% of these positions seeing changes and 24% of the new leaders being born in the 1990s [1][3]. - The internal restructuring plan, referred to as the "Eagle Plan," was initiated by the new CEO Li Jian, who aims to create a more agile organizational structure to respond to market demands [3][4]. - The recruitment process for these positions was conducted transparently, with live broadcasts allowing participation from all employees, emphasizing a merit-based approach [3]. Group 2: Market Position and Performance - Honor's market share in the Chinese smartphone market was reported at 15% in the previous year, a decline of 1 percentage point compared to 2023, with a year-on-year growth rate of -3% [4]. - Despite the challenges, Honor's sales have shown signs of recovery in Q1, driven by new product launches such as the Power and GT Pro, which have helped the brand return to the top three in weekly sales in the Chinese smartphone market [6]. Group 3: Strategic Focus on AI - Honor plans to invest over $10 billion in building an AI terminal ecosystem over the next five years, marking a significant commitment to AI development [1][7]. - The company has established new departments focused on AI and software, as well as new business model expansion and incubation, indicating a strategic shift towards becoming a global AI terminal ecosystem company [7][8]. - Analysts suggest that the future competition among smartphone manufacturers will increasingly revolve around AI-enhanced products and data, necessitating a shift from traditional hardware-focused strategies [8]. Group 4: International Expansion - Honor's overseas sales surpassed 50% by the end of last year, with significant growth in markets such as Africa, where market share increased by 283% year-on-year in Q1 [9]. - The company is actively seeking to capture more international market share, particularly in the Asia-Pacific region, where it aims to compete directly with leading high-end brands [9].