欧睿国际：中国低糖茶饮料2024年销售额增速超40%

Core Insights - The global soft drink market is projected to reach $1.1 trillion in sales by 2024, with China's market size expected to hit 691.4 billion RMB [1] - From 2019 to 2024, global soft drink sales are anticipated to grow by 21%, driven by price increases and changing consumer preferences towards functional and health-oriented beverages [1] - Innovation is highlighted as a key driver for market growth, with a focus on health, calorie control, and eco-friendly packaging becoming strategic priorities for the industry [1] Global Market Trends - The global functional beverage sales are expected to grow, with energy drinks and electrolyte powders increasing by 8% and sports drinks by 6% in 2024 [2] - Low-sugar carbonated soft drinks are also seeing a 7% increase in sales, reflecting consumer interest in healthier, lower-calorie options [2] China Market Dynamics - The overall sales growth rate for China's soft drink market in 2024 is close to 6%, showing a slight decline compared to 2023, while bottled tea, especially low-sugar tea, continues to grow rapidly with a sales growth rate of 41% [4] - By 2029, low-sugar tea is expected to account for approximately 30% of the overall bottled tea market, indicating a significant rise in consumer demand for healthier products [4][5] - The global soft drink market's sales growth is only 3%, with North America and Europe experiencing sluggish consumption [4] Competitive Landscape - The market for low-sugar and no-sugar tea has become increasingly competitive, with many brands entering the space, driven by the health trend [5] - The share of the top five global manufacturers in retail volume has decreased from 29% to 26% from 2019 to 2024, indicating a shift towards local and private label brands that offer better price points [4][5] Future Growth Areas - Future growth areas in the global soft drink industry include DTC channels, packaging optimization, and innovations in health-focused segments [6]