投教投保领域有“剧”变！第一财经+中证投服中心携手切入微短剧赛道！

Core Viewpoint - The article discusses the launch of a new educational micro-drama series titled "股东来了" (Shareholders Are Here), aimed at preventing illegal securities activities, set to premiere in September. This initiative is a collaboration between First Financial and the China Securities Investor Service Center, marking a significant shift in investor education through engaging storytelling [1][13]. Group 1: Micro-drama Details - The micro-drama series will consist of 10 episodes, each based on typical illegal securities activity cases selected by the China Securities Investor Service Center in collaboration with various local securities regulatory authorities [11]. - The narrative structure will involve a financial journalist outsmarting illegal securities operatives, thereby educating viewers on the characteristics and dangers of such activities [11]. - The series aims to enhance viewers' ability to identify and protect themselves from fraudulent schemes, showcasing details of illegal activities that have not been previously highlighted [11]. Group 2: Cast and Production - Notable financial hosts from First Financial, including Sun Ruiqi, Huang Wei, Li Ting, Yang Zi, and Zhou Junfu, will take on roles in the micro-drama, marking the first time professional financial hosts have acted in such a format [2][4]. - The series will also feature guest appearances from industry professionals, including securities market expert Yin Jianzhong, who has contributed to the script and will play a role in the drama [9][10]. - The total director of the series, Ying Youwei, will portray the antagonist, adding a unique twist to the production by involving well-known figures from the finance sector [10]. Group 3: Educational Approach - The micro-drama format is designed to combine entertainment with education, aiming to make learning about investment protection engaging and effective [12]. - The initiative responds to changing audience viewing habits, leveraging the popularity of micro-dramas to reach a broader audience and enhance the impact of financial education [13]. - The project is positioned as a national educational brand, focusing on the current landscape of illegal securities activities and utilizing case studies for analysis and dramatization [13].