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2025年Q1面板价格趋势回顾:波动中寻求平衡
WitsView睿智显示·2025-05-15 10:03

Core Viewpoint - The global panel market in Q1 2025 experienced complex and dynamic price trends influenced by multiple factors, with television panels showing initial strength but weakening by the end of the quarter, while monitor panels saw a price increase towards the end of the quarter, and notebook panels remained stable throughout [1][19]. Television Panel Price Trends - In January 2025, television panel prices rose due to strong demand driven by China's "trade-in" policy, particularly for large-sized panels, with price increases of $1 for 32-inch and 43-inch panels, $1 for 55-inch, $2 for 65-inch, $3 for 75-inch, and $4 for 85-inch panels [2][3]. - The demand for large-sized panels caused a squeeze on the production capacity of smaller-sized panels, indirectly pushing up their prices [3]. - By March, the market began to cool, with North American demand weakening post-Super Bowl promotions and Chinese policy effects diminishing, leading to a cautious outlook from brand clients due to high inventory levels [3][10]. Monitor Panel Price Trends - Monitor panel prices remained stable in January, with demand holding steady compared to Q4 2024, but began to rise in March as television panel price increases created opportunities for monitor panels [4][6]. - In February, despite being a traditional off-season, monitor panel demand remained strong, leading to a slight price increase of $0 to $0.1 for Open Cell types, while module prices stayed flat [6]. - March marked a turning point with comprehensive price increases for monitor panels, although brand clients remained cautious about future demand and international trade relations [6][10]. Notebook Panel Price Trends - Notebook panel prices remained stable throughout Q1 2025, with no significant changes observed [7][9]. - Despite some brands increasing inventory levels due to international trade issues, most panel manufacturers and brand clients adopted a cautious approach, focusing on maintaining market share and customer relationships [9][10]. Overall Market Dynamics - The price fluctuations in the panel market were influenced by demand-side drivers and constraints, with initial boosts from policies like "trade-in" in China, but diminishing effects over time [10]. - Supply-side strategies and unexpected events, such as the earthquake in Taiwan affecting production, also played a role in market dynamics [10]. - External uncertainties, particularly international trade relations, significantly impacted brand clients' inventory strategies and supply chain management [10][19]. Company Performance - In Q1 2025, several panel companies reported strong earnings, with notable revenue growth from major players like Samsung Display, BOE, and TCL Huaxing, while LG Display, AU Optronics, and others successfully turned losses into profits [11][12][14]. - TCL Huaxing's acquisition of LG Display's Guangzhou LCD line is expected to enhance its market position further [14]. - The performance of leading companies indicates strong resilience and growth potential in a competitive market, despite ongoing challenges faced by some firms [14][19].