台球市场太火了

Core Viewpoint - The billiards industry in China is experiencing a resurgence, with a projected market size exceeding 100 billion yuan by 2025 and a growing number of enthusiasts reaching over 210 million, reflecting an annual growth rate of 180% [4][6]. Group 1: Historical Context and Current Trends - Billiards was once a popular pastime in China during the 1980s and 1990s but declined in the 21st century due to the rise of video games and other entertainment options [6]. - The revival of billiards is supported by a solid base of early enthusiasts, improved event systems, and the influence of short video platforms, which have attracted new audiences [6][10]. - The sport has evolved into a more accessible form known as "Chinese billiards," which is easier to learn and more appealing to urban office workers due to its low injury risk and minimal space requirements [9][10]. Group 2: Changing Entertainment Preferences - Economic factors have shifted Chinese entertainment preferences towards low-cost, healthy activities, leading to a resurgence in billiards as a favored option among young people [10]. - Billiards serves not only as a sport but also as a social activity, with venues becoming popular spots for gatherings and business networking [10][13]. Group 3: Promotion and Media Influence - High-level competitions have become crucial for the sport's growth, with the rise of "Chinese billiards" events that resonate more with local players [16]. - Social media platforms have significantly increased the visibility of billiards, attracting a younger audience and creating new revenue streams for professionals [17]. Group 4: Industry Innovations - The introduction of technology such as IoT, AI, and big data is transforming the billiards industry, leading to the rapid growth of self-service billiards halls [19][20]. - The number of 24-hour self-service billiards halls in China saw a staggering year-on-year growth of 2030% in 2022, with continued expansion expected [19][22]. - The self-service model reduces operational costs and allows for smaller venues, making billiards more accessible to consumers [20]. Group 5: Market Expansion and Future Outlook - The number of billiards-related enterprises in China increased by 54.1% in 2023, with over 106,000 new companies established [22]. - The upstream billiards table market reached a scale of 93 billion yuan in 2022, with a growth rate of nearly 20% [22]. - The industry is evolving towards automation, lightweight operations, and specialization, indicating a promising future for the billiards market [22].