雷军，撞上「最艰难」时刻

Core Viewpoint - The article discusses the recent challenges faced by Xiaomi and its founder Lei Jun, particularly in light of a serious accident involving the Xiaomi SU7 vehicle, which has raised significant public scrutiny and impacted the company's reputation in the automotive sector [4][9][10]. Summary by Sections Industry Context - The automotive industry is experiencing rapid growth, with established supply chains and consumer habits becoming more mature, which Xiaomi aims to leverage as it enters the market [3][9]. - The recent accident involving the Xiaomi SU7 has drawn attention from regulatory bodies and has the potential to slow down the advancement of intelligent driving technologies in China [9][10]. Company Performance - Prior to the accident, Xiaomi's automotive sales were strong, with the company achieving a delivery volume of 200,000 vehicles within a year of entering the market [13]. - Despite the challenges, Xiaomi's core smartphone business remains robust, and the company is projected to achieve record performance in 2024 [9][10]. Lei Jun's Leadership Challenges - Lei Jun has faced numerous setbacks throughout his career, including failed ventures and significant challenges at Xiaomi, which have shaped his approach to leadership and business strategy [6][8][12]. - The recent accident has been described by Lei Jun as the most difficult period since founding Xiaomi, highlighting the emotional and reputational toll of the incident [9][10]. Response to Crisis - In response to the accident, Lei Jun has emphasized the need for higher standards and accountability, recognizing that Xiaomi must now operate with the responsibilities of a major industry player [10][18]. - The company is focusing on improving its governance and operational performance to address public concerns and restore its reputation [17][18]. Future Directions - Moving forward, Xiaomi is expected to enhance its research and development efforts, particularly in safety and manufacturing precision, to align with the automotive industry's stringent requirements [18][19]. - There is a need for Xiaomi to transition from a founder-centric model to a more decentralized organizational structure to mitigate systemic risks and foster sustainable growth in the automotive sector [19][20].