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武汉,稳坐“中部消费第一城”!哪些中部重点城市“更能花钱”?
21世纪经济报道·2025-05-16 12:28

Core Viewpoint - The consumption market in central China is showing significant vitality, driven by various factors including government policies aimed at boosting consumption and the popularity of cultural tourism [2][3]. Group 1: Consumption Trends in Central Cities - Wuhan leads the central region with a retail sales total exceeding 200 billion yuan in Q1 2025, while Zhengzhou, Hefei, and Changsha also surpass 100 billion yuan [5]. - The overall retail sales growth in central cities outpaced the national average, with eight out of eleven cities achieving higher growth rates [5]. - The "old-for-new" consumption policy has significantly boosted sales in various categories, with notable increases in electronics and home appliances [8][13]. Group 2: Cultural Tourism Impact - Cultural tourism has become a major driver of consumption, with cities like Wuhan, Changsha, and Luoyang seeing substantial increases in tourist numbers and spending [9][15]. - During the Spring Festival, Changsha received nearly 950,000 visitors, marking a 26% increase in tourist spending [9]. - Luoyang's tourism revenue reached 6.515 billion yuan during the "May Day" holiday, reflecting a 9.37% year-on-year growth [15]. Group 3: E-commerce and New Consumption Models - Online sales have surged, with cities like Zhengzhou and Hefei reporting significant growth in e-commerce retail [9][12]. - The rise of new consumption models, including live-streaming and short video commerce, has diversified the supply of goods available to consumers [9][12]. Group 4: Policy Initiatives and Economic Goals - Central provinces have implemented policies to stimulate consumption, with cities like Wuhan and Zhengzhou aiming to become international consumption centers [12][13]. - The focus on service consumption and the integration of cultural and commercial activities are key strategies for enhancing local economies [14][15]. - The "first-store economy" is being promoted, with financial incentives for brands to establish their first outlets in these cities [16][17].