明星们，要被“假带货”玩坏了

Core Viewpoint - The article discusses the rise of AI-generated voice scams, particularly in the context of celebrity endorsements, highlighting the ease with which these technologies can be misused for fraudulent advertising and the challenges in regulating such practices [3][11][17]. Summary by Sections AI Voice Scams - Numerous celebrities have been impersonated using AI technology to promote products without their consent, leading to widespread deception among consumers [3][9]. - The article cites specific instances, such as fake endorsements from athletes and actors, which have resulted in significant consumer confusion and financial loss [7][10]. Impact on Consumers - Consumers, especially older individuals, are particularly vulnerable to these scams, often being misled by realistic AI-generated content [11][13]. - The proliferation of these scams has created a gray market for AI voice cloning services, making it accessible to anyone with minimal investment [11][15]. Regulatory Challenges - Current platforms have failed to adequately warn users about the potential for AI-generated content, contributing to the problem [11][14]. - Legislative efforts are underway to address these issues, including the establishment of a "whitelist system" for AI-generated content and the recognition of voice rights in legal contexts [15][17]. Future Considerations - The article raises concerns about the long-term implications of AI voice cloning on authenticity and trust in media, suggesting that society may need to develop new methods to verify the authenticity of content [15][17]. - Experts warn that as technology advances, distinguishing between real and AI-generated content will become increasingly difficult, necessitating a cultural shift towards skepticism and verification [14][17].