AI 短剧：看起来很美，拍起来很难

Core Viewpoint - The article discusses the current state and challenges of AI short films, highlighting the gap between expectations and reality in production quality and commercial viability [5][6][7]. Group 1: AI Short Film Production Challenges - Many practitioners find that AI short films do not meet their initial expectations, often resulting in subpar quality despite significant investment in AI tools [6][8]. - The production process is hindered by technical and commercial challenges, with many projects resulting in "59-point works" that lack coherence and quality [8][12]. - The rapid iteration of AI tools complicates the production process, leading to delays and outdated projects before they can be released [11][16]. Group 2: Market Trends and Financial Aspects - The AI short film market is projected to grow significantly, with a forecasted increase of 34.9% to 504.4 billion yuan in 2024, surpassing the same year's box office revenue [14][15]. - Despite the hype, many projects are not profitable, with reports indicating that up to 80% of AI short film projects may be losing money [14][15]. - Major platforms like Douyin and Kuaishou are actively promoting AI short films, offering financial incentives for quality productions [14][15]. Group 3: Future Prospects and Industry Sentiment - There is a belief that if AI technology advances significantly within a year, it could unlock new possibilities for short films [17][19]. - Traditional film companies are better positioned to leverage AI technology due to their resources and established market presence [19]. - Many creators are reconsidering their approach to AI short films, with some returning to traditional filming methods while cautiously integrating AI elements [19].