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15分钟卖19.5万件,黄子韬回应卫生巾爆单
第一财经·2025-05-19 09:20

Core Viewpoint - Huang Zitao's sanitary napkin brand, "Duo Wei," launched on May 18, achieving significant sales in a short time, indicating strong market demand and brand potential [3][11]. Sales Performance - The sanitary napkin brand sold 195,000 units within 15 minutes of launch, and by the time of reporting, sales reached nearly 1.26 million units on Douyin [3]. - The product pricing starts at 49.8 yuan for a package of 62 pieces, with a special offer for nationwide free shipping [11]. Product Details - The product line includes mini pads, day-use, night-use, and protective pants, with a total of 62 pieces per package [11]. - The brand's factory features three fully automated production lines, each capable of producing 1,200 pads per minute, with a waste rate of only 2% [14]. Brand Vision - Huang Zitao expressed that this venture marks a significant turning point in his life, aiming for the brand to be recognized for its entrepreneurial spirit rather than his celebrity status [11]. Team Composition - The brand's team includes Huang Zitao, CEO of Yaowang Technology, Xie Ruidong, and Wu Yue, both of whom have extensive experience in various industries [14]. - Xie Ruidong is associated with over 30 companies, while Wu Yue is linked to seven companies in the hygiene and healthcare sectors [14].