Xiamen Jihong Technology (SZ:002803) 经济观察报·2025-05-19 12:49Core Viewpoint - Xiamen Jihong Technology Co., Ltd. (Jihong Co., 002803.SZ) is set to go public on the Hong Kong Stock Exchange, leveraging its "data + technology" model to drive growth in cross-border e-commerce and packaging services, with projected revenues exceeding 5 billion RMB from 2022 to 2024 and a peak net profit of 332 million RMB [1][2][6]. Group 1: Company Overview - Jihong Co. focuses on ToC precision marketing cross-border social e-commerce and ToB comprehensive marketing design packaging services, establishing a differentiated competitive edge through AI technology [2][6]. - The company has formed deep partnerships with leading fast-moving consumer goods (FMCG) brands such as Yili and Luckin Coffee, and has achieved a leading position in emerging markets like Southeast Asia and the Middle East [2][6][15]. - Jihong Co. ranks second among B2C export e-commerce companies in China with a market share of 1.3% and leads in the paper-based FMCG sales packaging sector with a market share of 1.2% [8][12]. Group 2: Financial Performance - The company's revenue for 2022, 2023, and 2024 is projected to be 5.376 billion RMB, 6.695 billion RMB, and 5.529 billion RMB, respectively, with corresponding net profits of 172 million RMB, 332 million RMB, and 184 million RMB [6][15]. - In Q1 2025, Jihong Co. reported a revenue of 1.477 billion RMB, an increase of 11.55% year-on-year, and a net profit of 59 million RMB, up 38.21% year-on-year [15][17]. Group 3: Market Dynamics - The paper-based sales packaging industry is experiencing rapid growth, with the market size expected to reach 613.1 billion RMB by 2024 [9][10]. - The market for paper-based FMCG sales packaging has grown from 145.6 billion RMB in 2020 to an estimated 170.3 billion RMB in 2024, with projections to reach 222.7 billion RMB by 2029 [10][12]. - Environmental policies are enhancing competitive advantages, as the Chinese government promotes the use of eco-friendly alternatives in packaging [12][14]. Group 4: Strategic Initiatives - Jihong Co. plans to invest in technology iteration and overseas capacity expansion through its IPO proceeds, focusing on self-owned brands and eco-friendly packaging to expand its global footprint [1][4][18]. - The company has established a strategic partnership with VENU STRADING FZCO to build a sales network in the Middle East and Africa, focusing on packaging production and trade platforms [16]. - Jihong Co. aims to enhance its market competitiveness through the development of self-owned brands, leveraging its accumulated marketing data and technological advantages [15][17].