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一晚卖出4000万元,黄子韬否认卫生巾贴牌!幕后上市公司签了70多位明星
21世纪经济报道·2025-05-19 12:22

Core Viewpoint - The article discusses the launch of the sanitary napkin brand "Duo Wei" by celebrity Huang Zitao, highlighting its successful sales performance during a live broadcast and the strategic decisions behind the brand's establishment and production [1][4]. Group 1: Sales Performance - On May 18, the brand "Duo Wei" achieved sales of 40 million yuan during its live broadcast, with all inventory sold out [1]. - Some products originally priced at 49.8 yuan were resold on secondary platforms for as much as 150 yuan [1]. Group 2: Brand Establishment and Management - Huang Zitao aims for the brand to be recognized as a business venture rather than just a celebrity endorsement, emphasizing transparency in operations [1]. - The founding team consists of Huang Zitao, Xie Ruidong (CEO of Yaowang Technology), and Wu Yue (Chairman of Hangzhou Qianzhiyah) [1]. Group 3: Production and Investment - The company has completed three automated production lines with a total investment of approximately 275 million yuan, with plans to expand to twelve lines by the end of the year [4]. - The production line's automation rate is currently at 90%, expected to reach 100% by June 15 [4]. Group 4: Corporate Structure and Shareholding - Zhejiang Duo Wei Nursing Products Co., Ltd. was previously known as Zhejiang Mipai Nursing Products Co., Ltd., with Hangzhou Qianzhiyah as the major shareholder [2]. - Huang Zitao indirectly holds 43.56% of the shares in Longzelin Network Technology Co., Ltd., which owns 20% of Zhejiang Duo Wei [4]. Group 5: Market Strategy - The brand plans to enter offline channels by June, with discussions ongoing with various retail outlets [4]. - Yaowang Technology has extensive marketing resources and experience in celebrity-driven live commerce, having signed over 70 celebrity endorsers [5].