本月又“消失”15家！泰康人寿陷关停潮，百亿退保黑洞如何填平？

Core Viewpoint - The article discusses the ongoing withdrawal of branches by Taikang Life Insurance, highlighting issues such as high policy surrender amounts and frequent sales violations, which pose significant challenges for the company in a competitive and regulated insurance market [2][3]. Branch Withdrawals - Since May, Taikang Life has accelerated the closure of its branches, with over 100 institutions being withdrawn this year alone, including 15 in May [5][10]. - The closures are part of a strategic move to optimize branch networks in response to declining consumer capacity and willingness in lower-tier cities [11][12]. Financial Performance and Challenges - Taikang Life's operating expenses have increased significantly, rising from 1950.96 billion to 2670.78 billion over three years, with a year-on-year growth of 17.24% in 2024 [11]. - The company's revenue and net profit from 2021 to 2024 show fluctuations, with net profit growth rates of -52.29%, 19.8%, and 8.88% respectively, indicating challenges in maintaining profitability [15]. Policy Surrender Issues - In 2024, Taikang Life had three products listed among the top 10 for policy surrenders, with a total surrender amount of 111.09 billion, indicating significant customer dissatisfaction [17]. - The company has received over 6,000 complaints on platforms like Black Cat, with common issues including refund requests and exaggerated marketing claims [17][21]. Regulatory and Compliance Issues - Taikang Life has faced regulatory penalties for issues such as false financial reporting and mismanagement of product presentations, with fines totaling 272.8 million across various branches [18][20]. - The increasing regulatory scrutiny has prompted the company to optimize its internal management and reduce the number of low-efficiency branches to lower compliance costs [22]. Industry Trends - The insurance industry is experiencing a shift towards digitalization and online services, which is impacting traditional branch operations and necessitating the closure of less efficient outlets [22]. - As consumer awareness and preferences evolve, companies like Taikang Life must adapt to these changes to remain competitive in the market [22].