AI短剧：看起来很美，拍起来很难

Core Viewpoint - The article discusses the challenges and realities of the emerging AI short drama industry, highlighting the disparity between expectations and actual production quality, as well as the financial implications for creators and companies involved in this space [4][11][21]. Group 1: Industry Trends - The AI short drama market is expected to see significant growth, with a projected market size of 504.4 billion yuan in 2024, reflecting a year-on-year increase of 34.9%, surpassing the same year's box office revenue [14]. - Many companies in the industry are experimenting with AI short dramas, driven by the fear of being left behind, with reports of projects achieving millions of views and significantly reduced production costs [13][15]. - Traditional film companies are entering the AI short drama space, with notable projects like "The Future Revelation of Sanxingdui" and others, indicating a trend towards larger companies leveraging AI technology [17][22]. Group 2: Production Challenges - The production of AI short dramas often results in subpar quality, with many works described as "59-point productions" due to technical limitations and inconsistencies in character portrayal and dialogue synchronization [6][8][20]. - The rapid iteration of AI tools complicates the production process, as creators struggle to keep up with new features and updates, often leading to projects becoming outdated before release [10][21]. - Key technical challenges include maintaining character consistency and achieving the necessary cinematic language, which AI tools currently struggle to replicate effectively [20][21]. Group 3: Financial Implications - Despite the potential for reduced production costs, many creators report financial losses, with some projects failing to recoup investments, highlighting the risks associated with the AI short drama trend [15][21]. - Companies are investing heavily in AI technology and talent, but the return on investment remains uncertain, with many creators opting to revert to traditional filming methods due to the challenges faced [23][24].