【联合发布】2025年4月OTA监测月报

Core Viewpoint - The article discusses the current state and trends of OTA (Over-the-Air) updates in the automotive industry, highlighting the performance of various brands and the impact of regulatory changes on the development of advanced driver assistance systems (ADAS) [2][5][19]. Industry Overview: OTA Data Summary - In April 2025, a total of 391 features were updated across the industry, a significant increase from 265 in the previous month. However, the number of OTA features remains below the average level of the second half of 2024, particularly in the "assisted driving" category, which saw only 13 updates due to ongoing regulatory impacts [5][19]. - New force brands accounted for 126 updated features in April, a substantial rise from just 6 in the previous month. The focus was primarily on "voice assistants" and "vehicle control" modules, with limited updates in assisted driving features [7]. - Domestic brands updated 256 features in April, slightly down from 259 in March, with notable updates from brands like Lynk & Co and Dongfeng Yipai [9]. - Joint venture and luxury brands collectively updated 9 features, with Ford, Nissan, and Volkswagen releasing minor updates. The Shanghai Auto Show showcased new models integrating Chinese technology for smart cockpits and assisted driving [13][16]. Regulatory Impact - The Ministry of Industry and Information Technology (MIIT) held a closed-door meeting in April 2025 to establish testing standards and marketing boundaries for assisted driving, emphasizing the need for compliance with the new OTA regulations introduced on February 28 [19]. - Following the MIIT's new guidelines, multiple automakers have rebranded their "smart driving" features to "assisted driving," aligning with regulatory requirements [21][22]. Upcoming OTA Updates - Several brands have announced upcoming OTA updates, including: - Huawei ADS 4.0 for models like the Enjoy S9 and Aito M8, expected in Q3 2025 [24]. - NIO's World Model for assisted driving, scheduled for May 2025 [24]. - BYD's City Memory Navigation feature, anticipated by the end of 2025 [25]. User Feedback and Experience - User feedback indicates mixed experiences with OTA updates. For instance, the introduction of a "physical key sensing unlock" feature was well-received for its practicality, while other updates were perceived as minor enhancements [32][40]. - Users expressed satisfaction with the new single-pedal "stop" function, which improved driving comfort, although some noted that certain features had not been updated for an extended period, leading to dissatisfaction [42][52].