苦等16年，1块钱一瓶的矿泉水企业终于能上市了？

Core Viewpoint - The article discusses the rise, fall, and potential resurgence of the Jiangxi-based bottled water brand "Runtian," highlighting its challenges in a competitive market and its recent move to go public through a reverse merger with ST United [1][2]. Group 1: Historical Context and Market Position - Runtian was founded in 1994 and quickly gained popularity in Jiangxi with its 1 yuan pricing strategy and memorable advertising slogan, achieving a market penetration rate exceeding 50% [2][4]. - By 2000, Runtian expanded into national markets, entering provinces like Hunan and Hubei, and implemented a DRP distribution system [3]. - In 2007, Runtian received a 200 million yuan investment from Softbank SAIF, which helped it scale operations and expand its product line, including the premium "Runtian Cui" mineral water [4][5]. Group 2: Challenges and Crisis - Runtian's IPO plans were derailed due to market conditions, and a significant brand crisis occurred in 2013 when it launched a controversial "special supply" mineral water, leading to a decline in brand value [6][8]. - By 2014, Runtian faced severe financial difficulties, including debt crises and unpaid wages, prompting a restructuring that led to the establishment of Jiangxi Runtian Industrial Co., Ltd. [9][10]. Group 3: Recent Developments and Future Prospects - In 2016, Jiangxi Tourism Group became the controlling shareholder of Runtian, marking its transition to a state-controlled mixed-ownership enterprise [9][10]. - Runtian has been attempting to address issues related to industry competition, particularly with Jiangxi Nanshan Yiquan, which poses a potential conflict of interest due to shared ownership [10][12]. - The company is now pursuing a reverse merger with ST United, which could provide a pathway to public listing and financial recovery, although both companies face significant operational challenges [18][21]. Group 4: Market Dynamics - The bottled water market in China is highly concentrated, with major brands like Nongfu Spring and Wahaha holding over 80% market share, making it difficult for regional brands like Runtian to compete [14][15]. - Runtian's limited geographic footprint and product diversification hinder its ability to expand nationally, as it primarily relies on its water sources in Jiangxi [15][16].