晚8点的打折超市，年轻人抢不过大爷大妈

Core Viewpoint - The article discusses the phenomenon of late-night discount shopping in supermarkets, particularly focusing on the intense competition and consumer behavior surrounding these events, highlighting the dominance of elderly shoppers in this space and the implications for younger consumers and supermarket strategies [5][31][32]. Group 1: Shopping Behavior and Consumer Dynamics - The late-night discount shopping scene is characterized by chaotic environments where elderly shoppers dominate, often leading to frustrations among younger consumers who struggle to secure desirable items [6][10][25]. - Social media challenges have sparked interest in late-night shopping, with influencers showcasing significant savings, which has contributed to the surge in popularity of these events [6][29]. - Many young consumers have adopted late-night shopping as a strategy to save money, often purchasing groceries for several days at a time, indicating a shift in shopping habits [25][30]. Group 2: Supermarket Strategies and Market Trends - Supermarkets like Seven Fresh, Hema, and Walmart have adopted late-night discount strategies to clear inventory and attract customers, creating a competitive landscape [5][29]. - The concept of "daily clearance" has been popularized by brands like Qian Dama, which pioneered timed discounts, influencing other retailers to implement similar strategies [29][31]. - Despite the initial success of these discount strategies, supermarkets face challenges such as low profit margins and the risk of alienating younger consumers who may prefer fresh produce from local markets over discounted items that may spoil quickly [31][32][34].