新茶饮高管薪酬比拼：蜜雪冰城董事长年薪超千万！

Core Viewpoint - The new tea beverage industry is experiencing a surge with multiple companies going public, revealing significant disparities in executive compensation and performance metrics among them [1][2]. Company Compensation - The disclosed executive compensation for leading companies in the new tea beverage sector ranges from 606,000 to 13.128 million RMB, indicating a wide gap [2]. - Bawang Chaji (CHA.O) reported the highest total compensation of 66.2 million RMB (approximately 9.1 million USD) for its executives in 2024, significantly surpassing other companies [4]. - Mixue Group (2097.HK) followed with a total compensation of 53.14 million RMB, ranking second among listed companies [4]. - Other companies like Hushang Ayi (2589.HK) and Cha Baidao (2555.HK) also reported executive compensations in the tens of millions, while Gu Ming and Nayuki Tea (2150.HK) reported lower figures, below 10 million RMB [4]. Company Performance - Mixue Ice City achieved a remarkable net profit of 4.4 billion RMB in 2024, leading the industry, with a revenue of 24.829 billion RMB, reflecting a year-on-year growth of 22.3% [5]. - Bawang Chaji, while not the highest earner, demonstrated the fastest growth with a revenue increase of 167% to 12.4 billion RMB and a net profit increase of 213% to 2.5 billion RMB [5]. - Gu Ming reported a revenue of 8.791 billion RMB, a year-on-year growth of 14.45%, and a net profit of 1.542 billion RMB, growing by 36.95% [6]. - Hushang Ayi's performance was less impressive, with revenue and net profit declining by 1.9% and 15.2%, respectively, despite becoming the sixth new tea beverage company to go public [7]. - Cha Baidao experienced a revenue decline of 13.8% and a net profit drop of 48.71%, although its overall store count continued to grow [7]. Market Trends - The new tea beverage market in China exceeded 300 billion RMB last year, indicating a gradually saturated market with brands entering a phase of stock competition [8]. - The market is expected to maintain a slight but stable growth trend, potentially surpassing 400 billion RMB by 2028 [8]. - The new tea beverage and coffee sectors are seen as essential products for the new generation, driven by changing consumer behaviors since 2018 [8]. - Companies with fewer than 3,000 stores may face challenges and could exit the market, leading to a scenario where larger companies dominate [8].