被私域直播围猎的老年人

Core Viewpoint - The article highlights the emergence of a new business model targeting elderly consumers through private domain live streaming and group buying, which often leads to deceptive marketing practices and financial exploitation of vulnerable individuals [3][8][15]. Group 1: Business Model and Practices - New stores labeled "国×优选" and "大×拼团" have appeared in cities like Zhengzhou, focusing on attracting elderly customers through low-priced goods and promotional tactics [3][4]. - The strategy involves creating WeChat groups where elderly individuals are lured with low-cost offers and then subjected to aggressive marketing tactics in private live streams [3][5]. - Criminal activities have been documented, with individuals using tactics such as offering cash rewards for participation and creating a sense of urgency around product availability to drive sales [5][8]. Group 2: Marketing Tactics - Live streaming sessions often begin with health-related discussions to instill a sense of urgency and fear regarding health issues among elderly viewers, leading them to purchase promoted products [6][7]. - Products marketed include various health supplements, often falsely claimed to treat serious conditions, which misleads consumers into believing in their efficacy [6][9]. - The pricing structure reveals significant profit margins, with some products sold at prices far exceeding their production costs, indicating a high level of exploitation [10][12]. Group 3: Legal and Regulatory Issues - Courts have documented numerous cases of fraud, with significant financial losses reported by elderly victims who were misled by these marketing practices [8][9][15]. - Regulatory bodies are beginning to take action against these practices, but the hidden nature of private domain live streaming complicates enforcement efforts [14][15]. - Despite legal repercussions for some offenders, the lucrative nature of this business model continues to attract new participants, perpetuating the cycle of exploitation [15].