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21社论丨技术为骨、文化为魂,推动中国制造业转型升级
21世纪经济报道·2025-05-23 00:02

Core Viewpoint - The integration of culture and technology is essential for the transformation and upgrading of China's manufacturing industry, with Guangdong leading the way in cultural and technological innovation [4]. Group 1: Cultural Industry Development - The 21st China (Shenzhen) International Cultural Industries Fair showcases the latest technologies and innovations in the cultural industry, emphasizing the deep integration of culture, technology, and market [1]. - Guangdong is the largest cultural industry province in China, with a total revenue of 2.5 trillion yuan from large-scale cultural enterprises in 2024, accounting for approximately one-sixth of the national total [1]. - The new cultural business models in Guangdong generated revenue of 915 billion yuan, reflecting a growth of 10.5% [1]. Group 2: Manufacturing and Innovation - Guangdong is also the largest manufacturing province in China, focusing on creating a globally influential industrial technology innovation center and promoting the upgrade of traditional industries [2]. - The combination of manufacturing, technology, and culture has led to unique advantages in creative design and cultural manufacturing in Guangdong [2]. - Chinese manufacturing is evolving towards "Chinese creation" and "Chinese brands," climbing the global value chain through technological innovation and design aesthetics [2]. Group 3: Product and Brand Enhancement - Traditional manufacturing is leveraging cultural elements to enhance product upgrades and brand building, with companies like Midea and Bear focusing on high aesthetic value to appeal to younger consumers [3]. - The toy industry is shifting from traditional manufacturing to trendy and IP-based development, with 90% of global trendy toys produced in Dongguan [3]. - The automotive industry in Guangdong is integrating culture into AI applications, transforming vehicles into cultural carriers and enhancing the automotive culture in China [3]. Group 4: Cultural and Technological Synergy - The synergy between culture and technology is crucial for driving new industries, models, and dynamics, with cultural expression enhancing product functionality and value [4]. - The transition from "Made in China" to "Created in China" is supported by the dual wings of technology and culture, which together foster consumer recognition and brand premium [4]. - Guangdong is combining its strengths in manufacturing, innovation, and culture to meet the public's aspirations for a better life and promote high-quality economic development [4].