Core Viewpoint - The article discusses the rise of Fan Daidi and Yan Jianya, the founders of Juzhi Biotechnology, who recently became the richest couple in Shaanxi with a net worth exceeding 450 billion yuan, highlighting their journey from academia to entrepreneurship and the commercialization of their scientific research [1][2]. Group 1: Background and Early Career - Fan Daidi, born in 1966, comes from an ordinary family in Weinan, Shaanxi, and became China's first female PhD in biochemical engineering after studying at Northwest University and East China University of Science and Technology [2]. - After returning from a visit to MIT in 2000, Fan led a research team to develop human-derived collagen, which garnered significant academic recognition [2][3]. - Yan Jianya left the academic system in 2000 to co-found Xi'an Juzhi Biotechnology with Fan, starting from a small office and focusing on the commercialization of their research [2][3]. Group 2: Business Development and Challenges - Despite holding core technology, the couple faced challenges in converting their research into marketable products, relying on personal savings during the initial years [3]. - Yan Jianya pivoted to the military sector in 2003, leveraging his connections to attract state and private capital, which alleviated financial pressures on their research [3][4]. - Fan Daidi continued to focus on technological breakthroughs, leading to the establishment of a research center and the completion of a factory in 2005 [3][4]. Group 3: Commercialization and Growth - The couple's business model combined scientific expertise with commercial acumen, leading to the launch of their first commercial brand, Keli Jin, in 2009 [5][6]. - They formed strategic partnerships, notably with Wanse City, which significantly increased their market reach despite later controversies surrounding the partner's business practices [6][7]. - The establishment of Xi'an Maker Village allowed them to expand their distribution network, contributing significantly to Juzhi's revenue [6][7]. Group 4: IPO and Financial Performance - Juzhi Biotechnology went public in 2022, becoming the first Hong Kong-listed company focused on recombinant collagen, with a revenue growth of nearly five times from 2019 to 2024 [12]. - The company reported a revenue of 55.38 billion yuan in 2024, with a compound annual growth rate of 42% [12]. - Despite high revenue growth, concerns arose regarding governance, reliance on a single brand, and increasing sales expenses, which outpaced revenue growth [13]. Group 5: Market Position and Future Outlook - Juzhi holds the top position in the collagen protein skincare market and ranks second in the medical dressing market with a 9% market share [9]. - The company has attracted significant investment from prominent firms, indicating strong market confidence, with a pre-IPO valuation exceeding 19.3 billion yuan [11]. - The transition of leadership to the next generation has raised questions about the sustainability of the business model and governance structure [12][13].
身家超450亿元!陕西富豪夫妇的“流量”生意经
21世纪经济报道·2025-05-23 00:02