证券时报·2025-05-23 00:07Core Viewpoint - The integration of technology and culture is becoming increasingly significant in the cultural industry, as showcased at the 21st China (Shenzhen) International Cultural Industries Fair, emphasizing the dual-core drive of culture and technology [1][3]. Group 1: New Paradigms in Cultural Creation - Tencent is leveraging its AI model to enhance the efficiency of cultural content production, significantly reducing the time required to create promotional materials for films and games [3]. - 37 Interactive Entertainment has developed its own AI model, "Xiao Qi," which supports advertising and content creation, achieving an 80% share of AI-generated videos in domestic releases and 70% in overseas markets [4]. Group 2: New Spaces for Cultural Consumption - Robotics and VR technology are being utilized to enhance cultural experiences in tourism, with companies like Yushun Technology showcasing humanoid robots that engage visitors and promote local culture [6][7]. - The introduction of advanced hardware, such as VR headsets, is creating new cultural consumption scenarios, allowing for immersive experiences that elevate traditional tourism offerings [7]. Group 3: New Possibilities for Cultural Transmission - The use of AI, AR, and VR technologies in cultural products, such as games and films, is broadening the reach of Chinese culture, with significant engagement from international audiences [9]. - Initiatives like Tencent's "Digital Renewal of Chinese Opera Culture" are utilizing AI for the restoration of classic performances, highlighting the potential for technology to aid in the preservation and transmission of traditional culture [10].