黄子韬，将卫生巾做成明星周边

Core Viewpoint - The article discusses the successful launch of Huang Zitao's sanitary napkin brand "Duo Wei," highlighting the intersection of celebrity influence and consumer trust in the sanitary products industry, especially following a recent safety scandal in the sector [5][9][12]. Group 1: Product Launch and Sales Performance - Huang Zitao's sanitary napkin brand "Duo Wei" sold 195,000 units within 15 minutes of its launch, generating over 40 million in GMV [5][6]. - The product was sold out by May 19, with resellers on second-hand platforms marking up the original price of 49.8 yuan to over 150 yuan, indicating high demand and market speculation [5][8]. - A pre-launch event featured 50,000 trial sanitary napkins offered at just 0.01 yuan, attracting 800,000 viewers and generating significant buzz on social media [7][9]. Group 2: Market Context and Consumer Trust - The sanitary napkin industry has faced a trust crisis following safety scandals, prompting consumers to seek products from high-profile entrepreneurs like Huang Zitao [6][12]. - Huang Zitao's commitment to transparency, including showcasing the production process and safety certifications, resonates with consumers' health concerns [9][15]. - The average price of sanitary napkins in China has increased from 0.49 yuan to 0.9 yuan per piece from 2009 to 2023, reflecting a compound annual growth rate of 4.79% [17]. Group 3: Industry Dynamics and Profitability - The sanitary napkin industry is characterized by high profit margins, with companies like Hengan International reporting a gross margin of over 63% despite declining revenues [16][19]. - The cost of producing sanitary napkins is relatively low, yet the retail prices are significantly marked up, indicating a lucrative market for brands [18][19]. - The entry of celebrities and influencers into the sanitary napkin market highlights the potential for leveraging personal brands to drive sales, although long-term success will depend on product quality [20].