悦鲜活鲜奶正式登陆香港市场，君乐宝国际化迈出长征第一步

Core Viewpoint - The article highlights the significant step taken by China's high-end fresh milk brand, Junlebao, as it officially enters the Hong Kong market with its product "Yuexianhuo," marking a new phase in the internationalization of China's dairy industry [1][2][18]. Group 1: Market Entry and Strategy - Junlebao's Yuexianhuo launched its international strategy in Hong Kong, a market known for its stringent quality standards and diverse food culture, which serves as a testing ground for food products [1][14]. - The brand aims to leverage Hong Kong's market influence to expand into other countries, with plans to become a leading international dairy brand [12][19]. Group 2: Product Quality and Innovation - Yuexianhuo utilizes innovative technologies such as the INF0.09-second ultra-instant sterilization and low-temperature aseptic filling, which help retain more active nutrients in milk and expand its market reach [5][15]. - The brand has achieved a 37.3% market share in the high-end fresh milk segment and a 49% share in high-end bottled fresh milk, indicating strong consumer acceptance [5][18]. Group 3: Brand Endorsement and Consumer Reception - Olympic champion Guo Jingjing serves as the global brand ambassador for Yuexianhuo, emphasizing the product's quality and her personal endorsement based on her experience with the brand [7][18]. - The product has received positive feedback from local consumers, with notable figures in Hong Kong expressing their appreciation for its taste and quality [3][10]. Group 4: Industry Context and Future Outlook - China's dairy industry has historically been a major importer, but recent trends show a decline in imports and a rise in exports, with a 40.6% increase in export growth over five years [18][19]. - The successful entry of Yuexianhuo into the Hong Kong market symbolizes a broader shift in the Chinese dairy sector, showcasing its capability to compete in high-value markets against international brands [19][20].