拒绝酒驾的 “温柔解法”，这家酒企态度背后是温度

Core Viewpoint - The article emphasizes the importance of responsible drinking and the initiative "For Them, No Drunk Driving" launched by Pernod Ricard China to raise awareness about the dangers of drunk driving and promote safe drinking habits [1][3][9]. Group 1: Campaign Overview - The campaign "For Them, No Drunk Driving" is aimed at encouraging the public to reflect on the risks of drunk driving from various perspectives, including loved ones and pets [1][3]. - The initiative combines online and offline methods, including rational drinking education, drunk driving refusal plans, and the distribution of designated driver vouchers [1][3][4]. Group 2: Statistics and Impact - According to the World Health Organization, the number of deaths due to drunk driving globally reaches hundreds of thousands [3]. - In China, efforts to combat drunk driving include enhancing safety awareness among drinkers, reinforcing the mindset of "no drinking and driving," and encouraging restaurants to provide designated driver services [3][6]. Group 3: Historical Context and Future Plans - Since 2005, Pernod Ricard China has been actively involved in promoting responsible drinking through various campaigns [6][8]. - The company plans to continue its efforts by integrating innovative approaches, such as the "Internet+" concept and immersive VR experiences to educate consumers about the importance of sober driving [8][9]. Group 4: Corporate Responsibility - Pernod Ricard China positions itself as a responsible corporate citizen, balancing profit with social responsibility by advocating for safe drinking practices [9]. - The company has received recognition for its commitment to traffic safety, being awarded the title of "Shanghai Traffic Safety Public Welfare Partner" multiple times [9].