靠“反游戏”生意，这群人一年赚了700亿

Core Viewpoint - The "anti-gaming" industry has emerged as a lucrative business, generating over 70 billion yuan annually, surpassing China's total box office revenue for films by 65% in 2024 [2][49]. Group 1: Industry Overview - The "anti-gaming" industry includes various forms such as closed training schools, short-term addiction camps, self-media content creators, and online education experts [15][49]. - The industry has seen significant growth, with the number of closed training centers exceeding 600 nationwide, and many institutions reporting annual revenues exceeding 100 million yuan [49]. Group 2: Business Models - New types of internet addiction schools are emerging, with half of their clients coming from short video platforms [6][13]. - The revenue model for these institutions often relies on high fees for training programs, with costs ranging from 2,000 to 12,000 yuan per person for different tiers of training [10][12]. Group 3: Key Figures and Influencers - Influencers like Wang Kun and Li Yang have capitalized on the anti-gaming sentiment, using social media to promote their educational programs and generate significant revenue [19][50]. - Wang Kun's courses can cost up to 29,800 yuan, and he has successfully sold over 10,511 educational products through his online platforms [22][50]. Group 4: Marketing Strategies - The primary marketing strategy for these institutions involves leveraging social media to create anxiety among parents regarding their children's gaming habits, thus driving them to seek out these programs [33][53]. - Many influencers and institutions utilize unverified statistics to reinforce the narrative that gaming is detrimental to youth, effectively capturing the attention of concerned parents [33][53]. Group 5: Ethical Concerns - The methods employed by some training centers have raised ethical concerns, with reports of harsh treatment and psychological distress inflicted on children during training [40][42]. - The industry's focus on profit often overlooks the psychological needs of children, leading to potential long-term harm rather than effective behavioral correction [47][53].