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头部体育培训机构突然爆雷,有家长刚续费2万多!创始人公开道歉
21世纪经济报道·2025-05-23 10:43

Core Viewpoint - The article discusses the sudden crisis faced by Dongfang Qimingxing, a leading youth sports training institution in China, highlighting issues such as unpaid wages, operational shutdowns, and the broader challenges in the youth sports training industry [1][3][5]. Group 1: Company Overview - Dongfang Qimingxing, established in 2009, claims to have over 1,000 campuses across more than 200 cities in China [1][5]. - The company experienced rapid growth, serving over 100,000 students by 2024, and had plans for further expansion with new campuses [9]. Group 2: Crisis Development - Starting from March 2023, multiple campuses began shutting down, culminating in a significant operational crisis on May 15, 2023, when the Beijing headquarters announced temporary closures due to operational adjustments [1][2]. - Employees, including full-time coaches, reported being owed wages for up to two months, with some coaches having unpaid salaries dating back to late 2024 [3][5]. Group 3: Parent and Student Reactions - Parents expressed shock and frustration, with many unable to obtain refunds for prepaid fees, which often exceeded 10,000 yuan, and some had recently paid over 20,000 yuan for annual memberships [3][5]. - Legal experts indicated that if the institution engaged in fraudulent practices, parents could seek punitive damages up to three times the amount paid [3]. Group 4: Industry Context - The youth sports training industry has faced significant challenges, with other leading institutions like Huaxiang Shengshi and Dongyin Sports also experiencing crises [5][9]. - The article attributes the crisis to misjudgments in market conditions and reckless expansion, particularly following the "double reduction" policy that led to a surge in interest in youth sports training [8][9]. Group 5: Financial and Operational Insights - Despite high revenue potential, with estimates of up to 5 billion yuan in annual revenue, the operational costs, particularly payroll, were substantial, with monthly salaries nearing 10 million yuan [7][9]. - The competitive landscape has shifted, with smaller institutions and individual coaches offering lower-priced classes, further straining larger organizations like Dongfang Qimingxing [11][15]. Group 6: Regulatory Environment - The article highlights ongoing regulatory challenges, including issues with prepayment practices and the need for compliance with new regulations aimed at protecting consumers [15].