靠“反游戏”生意，这群人一年赚了700亿

Core Viewpoint - The article discusses the emergence of a "anti-gaming" industry in China, which has generated an annual revenue exceeding 70 billion yuan, surpassing the total box office revenue of Chinese films in 2024 by 65% [3][4]. Group 1: Industry Overview - The "anti-gaming" industry includes various entities such as addiction treatment schools, short-term camps, self-media content creators, and online experts, all focused on combating gaming addiction [12]. - The revenue of these institutions is substantial, with some generating over 100 million yuan annually, comparable to mid-sized gaming companies [4][10]. - The industry has evolved to include closed training centers and camps that employ semi-military management styles, with a total of at least 600 such centers currently operating in China [47]. Group 2: Revenue Generation - The closed training centers typically charge between 20,000 to 60,000 yuan per student for programs lasting three months, leading to significant revenue generation [9][10]. - Short-term camps, which last 7 to 14 days, charge between 5,000 to 15,000 yuan and can generate substantial income, with estimates suggesting that these camps alone could bring in around 8 billion yuan annually [48]. - Influential figures in the education sector, such as Wang Kun and Li Yang, leverage their platforms to promote high-priced courses, contributing to the overall revenue of the anti-gaming industry [49]. Group 3: Marketing Strategies - Social media platforms, particularly short video sites, serve as the primary marketing channels for these institutions, with many relying on viral content that highlights the dangers of gaming to attract parents [11][32]. - The narrative that links gaming to various social issues, such as youth rebellion and mental health problems, is a common tactic used to create urgency among parents [53]. - The marketing strategies often include exaggerated claims about the effectiveness of their programs, with some institutions promising to cure gaming addiction within 30 days [53]. Group 4: Impact on Families - The financial burden of these programs can be significant for families, with some institutions justifying high costs by emphasizing the importance of correcting children's behavior [37]. - The article highlights the emotional and psychological toll on children subjected to harsh training methods, which may lead to long-term trauma rather than effective behavioral change [46]. - The underlying issues of family communication and support are often overlooked, with the focus placed on gaming as the primary culprit for youth problems [54].