从双修到“性暗示”，必胜客在擦边的路上狂飙…

Core Viewpoint - Pizza Hut is facing a public relations crisis due to its recent collaboration with the anime "Neon Genesis Evangelion," which has sparked controversy over the sexualized portrayal of female characters on pizza box designs. This follows a previous incident involving a similarly controversial product named "Double Snake Sisters Double Cultivation" [1][7]. Group 1: Controversy and Public Reaction - The pizza box featuring characters Rei Ayanami and Asuka Langley has been criticized for its exaggerated sexualization, leading to consumer backlash and calls for boycotts [1][6]. - A consumer expressed strong dissatisfaction, stating that the packaging disrespects women and promotes unrealistic body standards [1]. - Despite the backlash, Pizza Hut's customer service indicated that there were no orders to withdraw the controversial packaging, attributing the absence of related products to the end of the collaboration period [4]. Group 2: Marketing Strategy and Brand Image - The controversy highlights the need for Pizza Hut to consider appropriate marketing strategies, especially given its family-oriented brand image [6]. - Previous marketing efforts have also faced criticism for being inappropriate, such as the use of suggestive language in promotional materials [7]. - The company has been attempting to reposition itself as a more mainstream brand, focusing on menu innovation and pricing adjustments to regain market share [14]. Group 3: Financial Performance and Market Position - Pizza Hut's revenue has faced challenges, with a decline from $2.11 billion in 2018 to $1.96 billion in 2022, except for a growth spike in 2021 [13]. - In contrast, competitors like Domino's have seen significant growth, with a compound annual growth rate of 34% during the same period [13]. - However, Pizza Hut reported a recovery in 2023, achieving an operating profit of $142 million, a 102% increase, and a total revenue of $2.26 billion, reflecting some resilience in a challenging market [14].