经济观察报·2025-05-23 14:00Core Viewpoint - The article emphasizes that real estate companies are shifting their focus from traditional development models to addressing the real needs of customers by creating "good houses" that solve common pain points in the housing industry [1][3]. Pain Points - According to the 2024 residential quality complaint report by the China Index Academy, common complaints include water leakage (18%), noise issues (15%), and insufficient storage space (12%), which are now key areas for real estate companies to address in their "good house" product lines [5]. - China Overseas Land & Investment has developed a "6633" living demand framework based on 33,000 customer cases, focusing on 101 high-frequency pain points among 172 identified needs, prioritizing basic quality issues in housing [5][6]. Solutions to Pain Points - China Overseas has implemented specific solutions in their "good house" products, such as advanced waterproofing techniques that reduce leakage rates by approximately 80% compared to industry averages, and noise reduction systems that decrease complaints by 87% [7]. - Other companies like China Resources Land have also focused on addressing resident pain points, such as using soundproofing materials to enhance living conditions [7][8]. Resource Integration - Real estate companies are increasingly integrating internal and external resources to enhance product offerings and brand recognition, with examples including the collaboration between Dalian Wanda and COFCO to incorporate health concepts into real estate projects [10][11]. - Companies like Longfor Group are leveraging their resources in commercial, elderly care, and rental sectors to enrich the value of their residential offerings [11]. Core Competitiveness - The transition from traditional housing to "good houses" is supported by the resources and technologies of parent companies, with examples including China Overseas leveraging its parent company's engineering and green building technologies [15][16]. - Companies are developing unique product identities and competitive advantages through the integration of cultural and operational resources, such as Poly Developments' focus on cultural integration within communities [16].