朱啸虎也去投日本项目了

Core Viewpoint - The investment logic of Chinese VC in Japan is fundamentally an investment in China, leveraging the potential of Chinese supply chains to penetrate the Japanese market [12]. Group 1: Investment Highlights - The recent A-round financing of Japanese furniture cross-border e-commerce platform "CAGUUU" (卡谷电商) raised 650 million yen (approximately 30 million RMB), with notable investors including Zhu Xiaohu and Japanese football star Keisuke Honda [2][7]. - CAGUUU aims to integrate Chinese supply chain resources with Japanese branding to tap into the Japanese furniture market, a strategy led by founder Liu Sanyong, who previously expanded SHEIN in Japan [2][6]. Group 2: Market Challenges - The furniture industry presents higher barriers compared to the fashion sector, including logistics, after-sales service, and brand trust, necessitating a strategic adjustment for CAGUUU [3][7]. - Established competitors like NITORI and IKEA dominate the Japanese market, requiring CAGUUU to find a precise market positioning to succeed [3][7]. Group 3: Operational Strategy - CAGUUU's business model focuses on selling high-cost performance furniture products through cross-border e-commerce, with over 2,500 products listed and nearly 30,000 SKUs covering various furniture categories [8]. - The company plans to utilize the recent funding for service upgrades, recognizing the importance of establishing an efficient local warehousing and after-sales network in Japan [8]. Group 4: Celebrity Influence - Keisuke Honda's involvement as a brand ambassador for CAGUUU is expected to enhance brand visibility, although the effectiveness of celebrity endorsements in the Japanese market remains uncertain [12]. - Honda's X&KSK fund, which raised approximately 15.5 billion yen, aims to support Japanese startups, indicating a growing interest in fostering local entrepreneurial ventures [11].