第一财经·2025-05-24 13:21Core Viewpoint - BYD is implementing significant promotional activities, including limited-time "one-price" offers and subsidies, to boost sales and achieve its 2025 sales target of 5.5 million vehicles, reflecting a nearly 30% year-on-year increase [1][2]. Group 1: Promotional Activities - BYD has launched limited-time promotions for 22 models in the Dynasty and Ocean series, with maximum subsidies reaching 53,000 yuan [1]. - The starting price for the Dynasty series models has been reduced to 63,800 yuan, with discounts ranging from 13,000 to 32,000 yuan [1]. - The Ocean series offers a starting price of 55,800 yuan, with the Seal 07 DM-i model seeing a price drop of 53,000 yuan [1][2]. Group 2: Sales Performance - BYD's sales target for 2023 is set at 5.5 million vehicles, with a goal of 800,000 units sold overseas [2]. - From January to April 2023, BYD sold approximately 1.38 million new energy vehicles, achieving about 25% of its annual sales target [2]. - The promotional activities in the second quarter have led to a notable increase in sales, with around 100,000 new orders during the May holiday period [2]. Group 3: International Expansion - BYD's overseas sales have become a new growth point, with approximately 286,100 units sold internationally from January to April, accounting for 20.67% of total sales [3]. - The company has entered multiple international markets, including Romania, Croatia, and Cambodia, and has established a factory in Cambodia [3]. - In the first quarter, BYD ranked first in several international markets, including Australia, Brazil, the UK, and Italy, surpassing Tesla in the European market [3][4].