重生的TA | 千万订单“复活”！AI虚拟人，拯救宁波老厂

Core Viewpoint - The article highlights the transformation of a clothing factory in Ningbo, which faced challenges due to tariffs but found a solution through AI digital marketing, leading to a recovery in orders and a strategic shift towards both domestic and international markets [2][10]. Group 1: Company Overview - The clothing factory, established in 2002, has 23 years of experience in foreign trade garment processing, with an annual order volume reaching millions, and approximately 65% of its exports going to the United States [2][4]. - The factory faced significant losses, estimated at over ten million, due to canceled orders and production halts caused by tariff issues [5]. Group 2: Digital Transformation - The turning point for the factory came from utilizing AI digital humans for live streaming sales, which allowed for 24/7 automated selling without the need for a physical team, significantly reducing costs and time [3][6]. - The collaboration with Baidu provided the factory with favorable conditions, such as 180 days of commission-free product listings and zero-cost registration, enabling a quick entry into the digital sales space [6]. Group 3: Market Strategy - The factory is adapting to the domestic market's requirements, which differ from foreign trade, by hiring a professional live streaming team and combining digital and human elements to attract consumers [8]. - Orders have recovered to about 80-90% of last year's levels, and the company is now looking to expand into more overseas markets while strengthening its domestic presence [10]. Group 4: Industry Events - The article mentions the upcoming "Good Life Expo," aimed at stimulating consumer activity and supporting quality brands, which will take place from June 27 to 29 in Beijing [12].