21世纪经济报道·2025-05-25 04:06Core Viewpoint - The article highlights the emergence of Shenzhen's Shui Bei as a global hub for gold and jewelry, showcasing its unique blend of traditional craftsmanship and modern design, which is gaining international recognition and market presence [1][3][10]. Group 1: Industry Overview - Shui Bei, covering only 0.9 square kilometers, is home to nearly 8,000 enterprises and attracts over 100,000 daily visitors, with annual sales from live e-commerce exceeding 400 million yuan [1][3]. - The area is recognized as the largest gold and jewelry distribution center in China, with a professional market area totaling nearly 200,000 square meters, encompassing the entire supply chain from design to retail [10][17]. - The industry is undergoing a transformation towards digitalization, internationalization, and product diversification, aiming to elevate its position in the value chain [10][18]. Group 2: Cultural Integration and Product Innovation - Brands from Shui Bei are increasingly incorporating traditional cultural elements and non-heritage craftsmanship into their products, enhancing both investment value and cultural significance [5][6][8]. - Notable products include the "Cultural Gold" series by Guorun Gold, which integrates ancient techniques and cultural motifs from various Chinese dynasties [5][6]. - The success of brands like Cuihua Jewelry, which has showcased its pieces at international events such as the Cannes Film Festival and Paris Fashion Week, underscores the global appeal of Chinese jewelry design [12][13][14]. Group 3: E-commerce and Live Streaming - Live streaming has become a significant sales channel for Shui Bei, with brands like Zhou Liufu reporting that online sales accounted for 40% of total revenue in 2024 [16][17]. - The area has seen a surge in e-commerce activities, with sales from live streaming reaching 1.3 billion yuan in 2023 and projected to exceed 500 million yuan in 2025 [16][17]. - The integration of traditional craftsmanship with modern e-commerce strategies positions Shui Bei as a competitive player in the global jewelry market [17][18].