Core Viewpoint - The article highlights the promotion of Guangdong lychee, referred to as the "Eastern Love Fruit," through a unique event that combines cultural appreciation and business engagement, showcasing its potential for international market expansion [1][2]. Group 1: Event Overview - The "One Minute Lychee Peeling Challenge" was initiated by Hu Run and took place in Guangzhou, where business leaders engaged in a fun competition to promote Guangdong lychee [1]. - The event coincided with the 21st Cultural Expo in Shenzhen, where the Huizhou government and Southern Finance organized an initiative to promote Guangdong lychee globally [1]. Group 2: Product Promotion - The lychee being promoted is the "Feizi Xiao" variety, which has historical significance and is linked to the classic love story of "Romeo and Juliet," enhancing its appeal as the "Eastern Love Fruit" [2]. - The lychee is set to be exported to over 40 countries and regions, indicating a strong push towards international market penetration [2]. Group 3: Participant Reactions - Hu Run expressed excitement about tasting fresh lychee, contrasting it with the canned versions typically available in the UK, emphasizing the fruit's quality and taste [3]. - Despite losing the challenge, 彭军 showed enthusiasm for the lychee, highlighting its deliciousness and the overall enjoyment of the event as a celebration of the fruit [3].
胡润险胜彭军!商界大佬荔枝对决,向全球推介“东方爱情果”
21世纪经济报道·2025-05-25 11:01