实探文博会：文化IP推动文旅“出圈” 文旅融合成地方经济“助推器”

Core Viewpoint - The article emphasizes the significance of cultural consumption, cultural IP, and the integration of culture and tourism as key focal points at the current cultural expo, highlighting their role as economic boosters for local economies [1][9]. Summary by Sections Cultural Consumption and Tourism Integration - The cultural expo featured a dedicated exhibition area of 20,000 square meters showcasing cultural tourism resources, immersive experiences, and new tourism consumption projects [1]. - Various regions presented their cultural tourism highlights, including historical sites and unique local attractions, indicating a strong regional representation [3]. Cultural IP and Local Tourism - The development of cultural IP is seen as a way to enhance local tourism visibility, with examples like the Yingge dance from Guangdong becoming a cultural highlight at the expo [5][6]. - The article mentions the importance of local cultural resources in creating unique tourism experiences that can attract visitors [10]. Economic Impact of Cultural Tourism - The integration of culture and tourism is noted to significantly drive local economic growth, with a shift from traditional ticket sales to a more diversified economic model [10][12]. - Experts suggest that successful cultural tourism projects should be evaluated based on market reputation, economic indicators, and social benefits [11]. Recommendations for Development - Suggestions for enhancing cultural consumption and tourism integration include focusing on unique local characteristics, promoting integrated development of tourism resources, and leveraging digital technology for better management and marketing [13][15]. - The article advocates for an international perspective in cultural tourism, emphasizing the importance of cultural exchange and enhancing cultural confidence [15].