携程将设10亿元旅游创新基金

Group 1 - The core viewpoint of the article highlights Ctrip's strategic initiatives aimed at enhancing innovation and service standards in the tourism industry [1] Group 2 - Ctrip announced the establishment of a 1 billion yuan tourism innovation fund to support breakthrough and innovative developments in the tourism sector [1] - The company has formed strategic partnerships with several international hotel groups from Thailand, Malaysia, and Indonesia to improve regional hotel service standards through joint marketing and service upgrades [1] - Ctrip is collaborating with 10 domestic destinations and 5 overseas travel agencies to create a "two-way service hub" in response to the national strategy to promote inbound tourism [1]