Core Viewpoint - The home improvement market, particularly in the bathroom sector, is experiencing a revival driven by consumer demand for a better living environment and supportive government policies, despite previous market challenges [1][2]. Group 1: Market Trends - The bathroom industry in China has evolved through four stages: initial stage (1970-1995), rapid development (1995-2013), steady development (2014-present), and the current phase of mature innovation focusing on smart, personalized, and eco-friendly products [2]. - Recent surveys indicate that nearly 68.61% of respondents plan to update their living spaces, with a significant focus on smart bathroom upgrades [3][6]. Group 2: Consumer Insights - A survey conducted in April 2025 revealed that 36.49% of respondents plan to undertake large-scale renovations, while 32.12% intend to make simple updates, reflecting a nearly 50% increase in renovation intentions compared to four years ago [13]. - The demand for smart bathroom products is growing, with 72.51% of respondents using smart devices at home, particularly in first-tier cities where usage rates reach 83.02% [19]. Group 3: Product Preferences - Consumers prioritize features such as easy cleaning and antibacterial properties in bathroom products, with over 50% of users expressing these as core needs [67][43]. - The satisfaction rate for smart toilets has increased significantly, with 86.03% of users reporting satisfaction, compared to 54.65% among non-users [30]. Group 4: Renovation Focus - The primary focus for bathroom renovations includes replacing washbasins (37.16%), adjusting plumbing (34.43%), and changing toilets (33.23%), indicating a trend towards functional upgrades over brand loyalty [53][58]. - The need for space optimization and smart features is particularly pronounced among families with children and elderly members, highlighting a shift towards more thoughtful and inclusive design [49][51]. Group 5: Market Opportunities - The increasing awareness of health and hygiene is driving demand for products with antibacterial and easy-to-clean features, particularly in urban areas where consumers are more health-conscious [44][67]. - The market for smart bathroom products is expected to grow, with consumers willing to invest in technology that enhances comfort and convenience in their daily lives [30][67].
沁洁有道,智护健康 | 2025卫浴消费趋势白皮书
第一财经·2025-05-27 01:02