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重生的TA | 中国花洒之乡突围:从滞销与绝望,到救赎与从容
新浪财经·2025-05-27 00:47

Core Viewpoint - The article discusses the challenges faced by the Chinese liquor industry in expanding its market share globally, particularly in the context of trade conflicts and tariffs impacting exports [2]. Group 1: Company Overview - Ningbo Canaan Sanitary Ware Co., Ltd. has grown significantly over the past decade, with a focus on producing various types of showerheads, which have become a key product for entering global markets [2][5]. - The company is located in Cixi, a major production base for showerheads in China, producing approximately 600 million units annually, accounting for 35% of the domestic total [2]. Group 2: Challenges and Responses - In April, a sudden tariff crisis led to many overseas clients canceling orders, creating a dilemma for the company as it faced the peak export season [5]. - The company utilized technology to adapt to the challenges, including the establishment of a professional live-streaming sales platform with the help of an AI support program from Baidu [7]. Group 3: Digital Transformation and Production Efficiency - The introduction of digital sales through live streaming has allowed the company to reach both B2B suppliers and C2C consumers, enhancing its market presence [9]. - The factory operates with high efficiency due to a complete upstream and downstream industrial chain, producing tens of thousands of showerheads daily, which is unmatched in other countries [7]. Group 4: Future Outlook - The company is shifting its business strategy to a dual focus on domestic and international markets, with plans to expand into Southeast Asia and other regions [9]. - The factory aims to achieve an annual revenue target of 100 million yuan, reflecting confidence in overcoming current challenges and enhancing the value of "Made in China" [9]. Group 5: Industry Events - The first "Good Life Expo" will be held from June 27 to 29 in Beijing, aimed at stimulating consumer activity and supporting quality brands, with a focus on connecting quality products with domestic distribution channels [11].