平台收费将迎新规，八类不合理收费拟被监管

Core Viewpoint - The article discusses the high platform fees that e-commerce merchants face, highlighting the need for regulatory guidelines to ensure fair charging practices by platforms [2][4]. Summary by Sections Platform Fees and Merchant Experiences - Merchants report that platform advertising costs can account for over 30% of sales, significantly impacting their profitability [1][3]. - The article cites a merchant named Lingling, who indicates that her store's operational costs have become unsustainable due to high platform fees [1][3]. Regulatory Response - The National Market Regulation Administration has released a draft guideline aimed at regulating platform charging behaviors, which includes 28 specific provisions [1][4]. - The guidelines seek to address various unreasonable charging practices, such as duplicate fees and lack of service for charges incurred [4][6]. Transparency and Compliance - The guidelines emphasize the need for platforms to maintain transparency in their fee structures, including clear public disclosure of charging rules and historical fee changes [4][6]. - Legal experts suggest that the guidelines will indirectly compel platforms to adjust their practices to avoid legal risks, even though they may not have direct punitive power [7]. Future Implementation - The guidelines are currently in a public consultation phase, with plans for formal implementation to enhance compliance and standardization across platforms [5][7]. - Experts advocate for ongoing regulatory oversight and the use of data-driven methods to ensure fair practices in the platform economy [6][7].