欧盟称SHEIN虚假折扣等行为违法

Core Viewpoint - The European Commission has identified issues with SHEIN, including creating a false discount perception and setting fake purchase deadlines to urge consumers to place orders. SHEIN is required to submit a rectification plan to regulators within one month, or it may face fines if the measures are deemed insufficient [1][2]. Group 1 - The European Commission notified SHEIN on May 26 for violating consumer protection laws [1][2]. - SHEIN must submit a rectification plan within one month to the regulatory authorities [2]. - If the European Union finds SHEIN's response inadequate, the company may face penalties [2]. - A SHEIN spokesperson stated that the company will continue to cooperate constructively with regulators to address all concerns [2]. - The European Commission is also investigating SHEIN under the Digital Services Act (DSA) regarding measures to combat piracy and illegal goods [2]. - The European Commission's Vice President, Vera Jourova, emphasized the commitment to protecting consumers and maintaining competition in the e-commerce sector [2]. Group 2 - Although SHEIN is headquartered in Singapore, a significant number of its products are manufactured in China [2]. - SHEIN has gained global popularity due to its low prices and trendy designs [2]. - In November 2024, the European Commission publicly pointed out that another Chinese e-commerce platform, Temu, also violated consumer protection laws [2].