佛山“龙船漂移”即将开划！民俗游成端午节顶流

Core Viewpoint - The article highlights the resurgence of traditional cultural tourism during the Dragon Boat Festival, emphasizing the growth in interest and participation in folk activities, which is driving new consumption momentum in the tourism industry [2][4]. Group 1: Tourism Trends - The Dragon Boat Festival has seen a significant increase in folk tourism, with searches related to "dragon boat" and "zongzi" rising by 270% on Tongcheng Travel's platform [2][4]. - Popular destinations include Foshan, Guangdong, and Jiaxing, Zhejiang, which are closely associated with dragon boat races and zongzi culture [2][5]. - Foshan's dragon boat cultural festival has attracted many tourists, with hotel bookings increasing by 75% during the festival period [6]. Group 2: Policy Support - Guangdong has introduced a comprehensive policy package with 87 measures to promote high-quality development in the cultural industry, targeting various sectors including film, performing arts, and gaming [3]. - Other regions such as Beijing, Yunnan, Jiangsu, and Xinjiang have also launched initiatives to support cultural tourism development [3]. Group 3: Market Dynamics - The overall pricing for travel during the Dragon Boat Festival is relatively affordable, with many three-star hotels priced below 300 yuan [8]. - Flight prices have decreased significantly post the May Day holiday, with expected minor increases during the Dragon Boat Festival [8][9]. - There is a growing trend in high-end tourism, with special train services offering immersive cultural experiences at premium prices [9][10]. Group 4: Rural Tourism Growth - The rural tourism market is emerging as a new economic growth point, with Gansu province reporting a 10.16% increase in rural tourism visits in Q1 2025 [10]. - Local governments are recognizing tourism as a vital industry, with plans to develop trillion-yuan level tourism sectors [10].