董宇辉也会在直播间“演戏”了？

Core Viewpoint - The article discusses the evolution of Dong Yuhui's live streaming style, highlighting his shift from a knowledge-based approach to a more consumer-oriented negotiation style with brands, which has enhanced his popularity and sales performance [1][4][11]. Group 1: Negotiation with Brands - Dong Yuhui has started to showcase negotiations with brands during live streams, aiming to present himself as a consumer advocate, which builds trust among his audience [4][7]. - This negotiation tactic has been observed multiple times, including during significant sales events like the 618 shopping festival, where he successfully negotiated for free installation services for consumers [7][13]. - The live negotiation segments have gone viral among his fanbase, reinforcing his image as someone who genuinely cares for consumer interests [8][15]. Group 2: Shift in Content Style - Dong Yuhui's content has become more relatable and down-to-earth compared to his earlier focus on cultural and educational topics [5][12]. - He has reduced the emphasis on knowledge-based content due to the higher risks associated with potential errors during live broadcasts, opting instead for humor and direct consumer engagement [12][22]. - The live streaming format has evolved to include segments that focus on product sales rather than solely on educational content, indicating a strategic shift to attract a broader audience [19][21]. Group 3: Performance Metrics - On the first day of the 618 event, Dong Yuhui's live stream attracted 18.54 million viewers and generated sales of 1.67 billion yuan, marking a record high for his channel [13]. - From January to April 2024, his live stream accumulated 1.54 billion views, averaging 31.42 million daily, while the growth rate of new followers has slowed compared to previous periods [13][14]. - The need for continuous innovation in content and engagement strategies is evident as Dong Yuhui seeks to maintain growth and expand his audience base [14][22].