市值超越"白酒巨头"！5元奶茶凭什么？

Core Viewpoint - The article highlights the remarkable market performance of Mixue Group, which has surpassed traditional liquor giants in market capitalization, indicating a shift in consumer valuation of beverage brands [1][2]. Group 1: Market Performance - As of May 27, Mixue Group's stock price reached 579 HKD, with a total market capitalization exceeding 219.8 billion HKD, surpassing Luzhou Laojiao and more than double that of Yanghe [1][4]. - Since its listing on March 3, Mixue Group's stock has increased by over 160%, significantly outperforming the Hang Seng Index during the same period [2]. - The company's price-to-earnings (P/E) ratio stands at 45, which is considerably higher than many leading liquor brands, indicating a premium valuation in the market [4]. Group 2: Factors Driving Stock Price - Short-term catalysts for Mixue Group's stock price increase include a competitive subsidy war initiated by major delivery platforms like JD.com, which has boosted same-store sales [6]. - The average daily retail sales per store for Mixue Group showed a slight decline in growth rates, with figures of 4,127.8 CNY and 4,184.4 CNY for 2023 and 2024 respectively, indicating a potential slowdown in sales growth [8]. - Long-term stock price appreciation is attributed to supply chain advantages and a concentrated shareholding structure, with the controlling shareholders holding approximately 82% of the shares, resulting in limited market liquidity [10]. Group 3: Competitive Landscape - Mixue Group has established itself as a leading player in the new tea beverage market, with a significant number of stores globally, surpassing Starbucks to become the largest chain [10]. - The valuation of Mixue Group is compared to that of Kweichow Moutai, a leading liquor brand, suggesting that it is viewed as a premium brand within the tea beverage sector [4].