“纸片茅台”，一张400元，涨幅超黄金

Core Viewpoint - The resurgence of "peel-apart film" photography has ignited a new trend among young consumers, driven by nostalgia and social media influence, leading to skyrocketing prices and a booming secondary market for these products [4][5][8]. Group 1: Market Dynamics - The price of Fuji FP-100C peel-apart film has surged to between 2800 and 3300 yuan per box, significantly higher than its pre-discontinuation price, with increases exceeding those of gold [5][7]. - The search volume for peel-apart film on platforms like Xianyu increased nearly 30 times in May compared to April, with daily transaction volume rising by approximately 540% [5][6]. - The average price for a single peel-apart photo shoot has escalated to between 400 and 800 yuan, reflecting the growing demand and scarcity of the product [5][7]. Group 2: Consumer Behavior - Young consumers, particularly those born after 2000, are increasingly willing to spend on unique photography experiences, with some spending up to 400 yuan for a single peel-apart photo [6][11]. - The trend has shifted from niche art enthusiasts to mainstream consumers, with many seeking to replicate celebrity aesthetics in their own photos [6][8]. - The emotional connection and perceived value of "instant handmade" photography have made peel-apart film a new form of social currency [6][8]. Group 3: Industry Implications - The discontinuation of major brands' production of peel-apart film has created a barrier to entry, leading to a scarcity that drives up prices and demand [7][10]. - The market is now heavily reliant on overseas purchases and second-hand transactions, with significant profits being made by those who stockpiled the film before its discontinuation [10][11]. - The rise of alternative photography methods, such as digital simulations of peel-apart film effects, indicates a potential shift in consumer preferences as prices continue to rise [14][15].