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几代人记忆中的老味道!低度白酒鼻祖「张弓酒」回来了!
凤凰网财经·2025-05-29 11:45

Core Viewpoint - The article emphasizes the cultural significance of low-alcohol white liquor in China, particularly highlighting the historical and modern relevance of Zhang Gong low-alcohol liquor as a suitable choice for various social occasions [1][10][18]. Group 1: Cultural Significance of White Liquor - White liquor is an essential part of Chinese social gatherings, symbolizing relationships and emotional connections [3][5]. - The high alcohol content of traditional white liquor has led to a growing aversion among some consumers, prompting a search for lower-alcohol alternatives that still provide enjoyment [7][9]. Group 2: Zhang Gong Low-Alcohol Liquor - Zhang Gong liquor, specifically the 38% alcohol by volume (ABV) version, was developed in the 1970s to cater to the demand for lower-alcohol options while maintaining quality [18][22]. - The innovative production process of Zhang Gong liquor allows it to retain its flavor and quality despite the lower alcohol content, distinguishing it from simply diluted high-alcohol spirits [20][31]. Group 3: Production Techniques - The production of Zhang Gong liquor involves meticulous selection of local grains and pure water from deep wells, contributing to its unique flavor profile [40][43]. - The aging process in ceramic jars for over three years enhances the complexity and smoothness of the liquor, showcasing traditional craftsmanship [48][51]. Group 4: Market Positioning and Consumer Appeal - Zhang Gong liquor is positioned as a versatile choice for various occasions, appealing to both older generations and younger drinkers due to its lower alcohol content and pleasant taste [56][60]. - The product is marketed as a thoughtful gift option, suitable for celebrations and family gatherings, enhancing its cultural relevance [62][64].