美团闪购618首日整体成交额增长两倍

Core Insights - Meituan Flash Sale reported a significant increase in overall transaction volume during the first day of the 618 shopping festival, with a twofold growth compared to the same period last year [1] Category Summaries - Alcoholic beverages saw a remarkable performance, with sales exceeding 300 million yuan within the first 12 hours and a 70-fold increase in first-day sales compared to last year [1] - The 3C home appliances category also experienced substantial growth, with first-day sales doubling compared to the previous year, while mobile phones saw nearly a 100% increase and computer and digital products surged nearly sixfold [1] - Various small household appliances recorded nearly a twofold increase in sales on the first day compared to the same period last year [1]