荣耀：适时启动上市，入局机器人业务

Core Viewpoint - The article discusses Honor's strategic transformation under the leadership of CEO Li Jian, focusing on shifting from a hardware manufacturer to an AI terminal ecosystem company, with plans for organizational restructuring and new product launches to regain market share in the competitive smartphone industry [1][7]. Group 1: Leadership and Organizational Changes - Li Jian, the new CEO, emphasizes the challenges and transformations the company has undergone since his appointment in January, including a significant organizational restructuring and the establishment of new departments focused on AI and robotics [1][2]. - Honor's management team is promoting a "collective leadership" approach, indicating a collaborative effort in addressing challenges and driving the company's strategic direction [2]. Group 2: Product Launch and Market Position - Honor launched the Honor 400 series smartphones, targeting the mid-range market while incorporating high-end features, such as the Snapdragon 7 Gen 4 chip and a 7200mAh battery, aiming to enhance user experience through AI functionalities [4][5]. - Despite facing pressure in the domestic market, Honor aims to regain a top-three position by the end of the year, with the Honor 400 series expected to be a turning point in sales [5][6]. Group 3: Market Performance and Growth Strategy - In Q1 2025, Honor's market share fell to 13.7%, ranking sixth in China, while competitors like Huawei and Vivo maintained strong positions [5]. - Honor reported significant growth in international markets, with over 50% growth in regions like Latin America and the Middle East, and over 100% growth in Southeast Asia [5][6]. Group 4: Strategic Expansion into Robotics - Honor is expanding its strategic focus beyond smartphones into the robotics sector, with plans to develop AI-driven robots and establish a new industry incubation department [7][9]. - The company aims to create multiple growth curves by exploring new business models and enhancing its research and development capabilities in AI technologies [9][10].