荣耀李健上任140天：动了38个核心岗位，目标重返国内前三

Core Viewpoint - Honor is undergoing significant organizational changes and needs a strong performance to regain market confidence after facing declining market share and increased competition from other smartphone brands [2][3]. Group 1: Organizational Changes - Honor's new CEO, Li Jian, has implemented major adjustments to the organizational structure, affecting 38 key positions in the China region, with 45% of the position heads changed [4]. - The new management team includes CMO Guo Rui, Product Line President Fang Fei, CEO Li Jian, CFO Peng Qiuwen, and Sales and Service President Wang Ban [2]. - Li Jian emphasized that all business issues are ultimately organizational issues, and the focus is on revitalizing the team's combat effectiveness [3][4]. Group 2: Market Performance - According to Canalys, Honor's market share in China's smartphone market was 15% in 2024, ranking fifth, which is a decline of 1 percentage point from 2023, with a year-on-year growth rate of -3% [2]. - In Q1 2024, Honor's market share was 13.7%, ranking sixth, with the top five being Huawei, Vivo, Xiaomi, OPPO, and Apple [3]. - Honor's sales have been under pressure, with only two new products launched in the first half of the year, making it challenging to maintain market share [3]. Group 3: Future Goals and Strategies - Honor aims to return to the top three in the domestic market by the end of the year, focusing on improving basic skills without setting performance assessments for the China region [4]. - The company has seen significant growth in overseas markets, with a 283% increase in shipments in Africa, entering the top five for the first time [4]. - CFO Peng Qiuwen mentioned that the company has completed its share reform and is preparing for an IPO, with various intermediary institutions engaged in the process [5].